Understanding streaming analytics

Streaming analytics provide valuable insights into your music's performance and audience engagement. This guide explains how to interpret SeemDistro's analytics dashboard and use the data to inform your music career decisions.

1. Log in to your SeemDistro dashboard
2. Click on "Analytics" in the main navigation
3. Select the time period you want to analyze:

• Last 7 days
• Last 28 days
• Last 90 days
• Last year
• Custom range

4. Filter by specific releases or tracks if desired

The main analytics dashboard provides a high-level summary of your performance:

Key Performance Indicators (KPIs)

Total Streams

• The number of times your music was played across all platforms
• Includes complete and partial plays based on platform definitions
• Shows percentage change compared to previous period

Total Revenue

• Estimated earnings from streaming and downloads
• Updated daily with platform-specific calculation methods
• Shows percentage change compared to previous period

Listener Count

• Unique listeners who played your music
• De-duplicated across multiple sessions
• Shows percentage change compared to previous period

Average Stream Value

• Average amount earned per stream
• Varies by platform, region, and subscription type
• Useful for tracking monetization efficiency

Performance Graphs

Daily Streaming Trend

• Visualizes streams over time
• Highlights peaks and trends
• Correlate with release dates and promotional activities

Platform Distribution

• Breakdown of streams by platform
• Visual representation as pie or bar chart
• Shows where your audience is most active

Geographic Heat Map

• Visual representation of listener locations
• Color intensity indicates stream volume
• Zoom features for detailed regional analysis

Track-Level Analytics

For each track, view:

• Total streams and revenue
• Skip rates and completion percentages
• Add-to-playlist metrics
• Save-to-library rates
• Listener demographic details
• Average listening duration

Release Performance

For albums and EPs:

• Overall release performance
• Track-by-track comparison
• Listening patterns (order, skips)
• Complete play-throughs
• Most entered and exited tracks

Platform-Specific Data

Detailed breakdowns for each streaming service:

• Platform-specific metrics and trends
• Playlist and algorithmic performance
• Platform-unique features (e.g., Spotify Wrapped data)
• Conversion rates for premium vs. free users

Demographic Information

Age and Gender

• Age brackets of your listeners
• Gender distribution
• Comparison to genre averages

Location Data

• Country, region, and city-level data
• Language preferences
• Time zone analysis for optimal posting

Device Types

• Mobile vs. desktop listening
• iOS vs. Android distribution
• Smart speaker and other device categories

Listener Behavior

Listening Patterns

• Time of day listening peaks
• Day of week preferences
• Seasonal trends
• Session duration averages

Source of Plays

• Direct artist page plays
• Playlist-driven streams
• Search-originated plays
• Algorithm recommendations
• User library plays

Related Artists

• Other artists your fans listen to
• Potential collaboration opportunities
• Audience overlap percentage

Playlist Analytics

Overview Metrics

• Total playlists featuring your music
• Cumulative reach of all playlists
• Streams generated from playlists vs. direct plays

Playlist Categories

• Editorial (platform-created)
• Algorithmic (auto-generated)
• User-generated
• Your own playlists

Performance by Playlist

• Streams from each specific playlist
• Position in playlist
• Retention rate on playlist
• Click-through to artist profile rate

Playlist Tracking

New Additions

• Alerts for new playlist additions
• Playlist size and follower count
• Potential reach estimates

Position Changes

• Track movement within playlists
• Addition/removal alerts
• Duration on influential playlists

Campaign Impact Analysis

Pre-save Conversion

• Pre-save to actual save rates
• First-day streams from pre-save campaigns
• Retention of pre-save users

Promotional Correlation

• Stream spikes correlated with marketing activities
• Social media post effectiveness
• Email campaign conversion rates
• Advertising return on investment

Social Media Integration

Profile Growth Correlation

• Social follower growth vs. streaming growth
• Platform-specific engagement correlations
• Content type performance analysis

Sharing Metrics

• Track share counts across platforms
• Viral coefficient of shared content
• User-generated content featuring your music

Revenue Breakdown

Platform Revenue Split

• Earnings by streaming service
• Average per-stream rate by platform
• Premium vs. ad-supported revenue

Geographic Revenue Analysis

• Earnings by country/region
• Markets with highest average stream value
• Emerging market opportunities

Historical Trends

• Monthly revenue patterns
• Year-over-year growth
• Correlation with catalog expansion

Royalty Forecasting

Predictive Earnings

• Projected earnings based on current trends
• Release impact projections
• Scenario modeling for different strategies

Revenue Optimization Suggestions

• Markets to target for better monetization
• Platform-specific opportunities
• Catalog enhancement recommendations

Key Metrics to Watch

Growth Indicators

• Month-over-month stream growth
• New listener acquisition rate
• Save-to-listener ratio
• Average streams per listener

Engagement Metrics

• Complete play percentage
• Repeat listen rate
• Add to playlist rate
• Share rate

Financial Health Metrics

• Revenue per 1,000 streams
• Cost per new listener acquisition
• Lifetime value of listener
• ROI on promotional activities

Common Analytics Patterns

Release Cycles

• Initial release spike
• Stabilization period
• Long-tail performance
• Catalog value over time

Promotional Impact

• Immediate vs. delayed effects
• Amplification across platforms
• Diminishing returns timing
• Optimal frequency patterns

Making Data-Driven Decisions

Use analytics to inform:

• Release timing and frequency
• Marketing budget allocation
• Target market focus
• Collaboration opportunities
• Live performance locations
• Content creation strategy

Export Options

• PDF reports for presentations
• CSV/Excel for detailed analysis
• Scheduled automated reports
• Custom report builder

Sharing Capabilities

• Team access permissions
• Collaborator-specific views
• Shareable links with customizable permissions
• White-labeled reports for partners

Custom Dashboards

Available on Professional and Label Plans:

• Create personalized analytics views
• Focus on your priority metrics
• Save multiple dashboard configurations
• Schedule automated reports

API Access

Available on Label Plan:

• Access raw data via API
• Integrate with your own systems
• Build custom applications
• Automate data processing

Comparative Analysis

• Benchmark against genre averages
• Compare release performance
• A/B testing for strategies
• Catalog performance comparison

For more detailed guidance on leveraging your analytics data, contact our analytics team at analytics@seemdistro.com.