Properly planning your release timeline is crucial for a successful music launch. This guide explains the typical timeline from submission to release and helps you plan effectively.
Overview of the Distribution Process
- Submission: You upload your music and provide all necessary information
- Verification: Our team reviews your submission for quality and completeness
- Distribution: Your music is delivered to all selected platforms
- Ingestion: Platforms process and prepare your music for release
- Release: Your music becomes available to listeners on the release date
Recommended Timeline
For optimal results, we recommend the following timeline:
4-6 Weeks Before Release Date
- Submit your music to SeemDistro
- This gives ample time for:
- Quality check and metadata verification
- Distribution to all platforms
- Platform ingestion processes
- Pre-save campaign setup
- Pitching to playlists
- Marketing and promotion
3-4 Weeks Before Release Date
- Set up pre-save campaigns
- Begin teasing the release on social media
- Submit to playlist pitching services
- Prepare promotional materials
2 Weeks Before Release Date
- Your music should be ingested by all platforms
- Finalize all promotional activities
- Schedule social media posts
- Contact media for potential coverage
1 Week Before Release Date
- Verify your release is properly scheduled on all platforms
- Intensify social media promotion
- Send newsletter to your fans
- Final push for pre-saves
Release Day
- Share links across all your channels
- Engage with fans and encourage sharing
- Monitor your release across platforms
Platform-Specific Timelines
Different platforms have different processing times:
- Spotify: 3-7 days for ingestion
- Apple Music: 5-8 days for ingestion
- Amazon Music: 3-5 days for ingestion
- YouTube Music: 5-10 days for ingestion
- TikTok: 7-14 days for ingestion
- International Platforms: Up to 3 weeks for some territories
Expedited Distribution
In special circumstances, we offer expedited distribution:
- Standard Plan: Not available
- Premium Plan: 7-day rush delivery ($25 fee)
- Pro Plan: 3-day rush delivery (included in plan or $50 fee)
- Label Plan: 24-hour rush delivery (included in plan)
Note: Expedited distribution guarantees faster delivery to platforms but doesn't guarantee faster platform ingestion.
Friday Releases
The global standard release day is Friday. We strongly recommend scheduling your release for a Friday to:
- Align with new release playlists
- Maximize your full first week of streams
- Qualify for charts that track Friday-Thursday listening periods
Delays and Issues
Occasionally, delays may occur due to:
- Incomplete or incorrect metadata
- Copyright conflicts
- Low-quality audio or artwork
- Platform-specific technical issues
If any issues arise, we'll notify you promptly with instructions on how to resolve them.
Pre-Saves vs. Pre-Orders
- Pre-Saves: Available for streaming platforms, allow fans to save the release before it's available
- Pre-Orders: Available for download stores like iTunes, allow fans to purchase before release
Both options are automatically set up when you schedule a release at least 2 weeks in advance.