Setting up pre-save campaigns

Pre-save campaigns are powerful tools to build momentum before your release, ensure a strong first-day performance, and engage your fans. This guide explains how to create and optimize pre-save campaigns using SeemDistro's tools.

A pre-save campaign allows fans to save your upcoming release to their library or playlist before it's released. Benefits include:

• Building anticipation for your release
• Guaranteeing streams on release day
• Improving your chances of algorithmic playlist placement
• Collecting valuable fan data
• Creating a marketing focal point before release

Basic Setup

1. Access the Pre-Save Creator

   • Log in to your SeemDistro dashboard
   • Navigate to your upcoming release
   • Select "Promotional Tools" > "Pre-Save Campaign"

2. Choose Your Campaign Type

   • Standard Pre-Save (Spotify, Apple Music, Amazon)
   • Extended Pre-Save (adds Deezer, YouTube Music, etc.)
   • Pre-Save + Pre-Add + Pre-Order (comprehensive option)

3. Customize Your Landing Page

   • Upload a background image (recommended: 1920x1080px)
   • Customize colors to match your branding
   • Add release details and call-to-action text
   • Include release date countdown (optional)

4. Set Campaign Duration

   • Start date (usually 2-6 weeks before release)
   • End date (typically release day or slightly after)

5. Configure Streaming Services

   • Select which platforms to include
   • Prioritize order of platform buttons
   • Add custom platform links if needed

6. Add Marketing Features

   • Email collection option
   • Social media follow buttons
   • Preview clip (15-30 seconds)
   • Additional links (merch, tour dates, etc.)

7. Review and Launch

   • Preview your landing page on different devices
   • Check all links and functionality
   • Activate your campaign

Advanced Features

Incentivized Pre-Saves

• Offer exclusive content for pre-saving
• Set up digital downloads for pre-save participants
• Create contest entries for merchandise or experiences
• Unlock special content when reaching pre-save goals

Collaborative Pre-Save Campaigns

• For releases with featured artists
• Joint promotion with multiple artist fanbases
• Integrated social sharing from all artists

Tiered Pre-Save Rewards

• Set milestone goals (e.g., 500, 1000, 5000 pre-saves)
• Reveal additional content when reaching each tier
• Create community challenges around pre-save goals

Social Media Strategies

Announcement Posts

• Create an eye-catching announcement using our templates
• Include a clear call-to-action
• Highlight any incentives or exclusives
• Share across all your platforms

Regular Updates

• Post pre-save milestone achievements
• Share behind-the-scenes content about the upcoming release
• Create countdown posts (our templates include countdown designs)
• Thank fans who share their pre-saves

Paid Promotion

• Use our audience targeting tools for social media ads
• Create custom audiences based on previous engagement
• Set up conversion tracking for better ROI measurement
• A/B test different ad creatives (we provide templates)

Email Marketing

Initial Announcement

• Send a dedicated email about your upcoming release
• Feature the pre-save link prominently
• Explain the benefits of pre-saving
• Include a preview or teaser content

Reminder Sequence

• Schedule follow-up emails as release date approaches
• Share milestone updates with your email list
• Create exclusivity by offering email subscribers early access

Cross-Promotion

Collaborator Promotion

• Coordinate with featured artists, producers, etc.
• Create shared promotional assets
• Tag each other in pre-save posts
• Consider joint live sessions discussing the collaboration

Influencer Outreach

• Use our influencer connection tool to find suitable partners
• Provide them with custom links to track their contribution
• Create platform-specific assets for their audience
• Consider exclusive previews for their followers

Analytics Dashboard

Monitor performance metrics including:

• Total pre-saves by platform
• Traffic sources
• Conversion rates
• Geographic distribution of fans
• Email sign-ups
• Social media growth correlation

A/B Testing Tools

Test different elements of your campaign:

• Landing page designs
• Call-to-action phrasing
• Incentive offers
• Ad creative variations

Remarketing Features

• Target users who clicked but didn't complete pre-save
• Create custom audiences for future releases
• Save high-engagement segments for priority marketing

Release Day Activation

• Send notifications to all pre-save participants
• Share final thank you message with pre-save totals
• Convert pre-save page to multi-platform streaming link
• Launch "Share Your Listen" campaign

Data Utilization

• Export email list for future marketing
• Analyze geographic data for tour planning
• Review platform preferences for future promotion
• Benchmark against previous releases

Fan Engagement Follow-Up

• Thank participants personally
• Share exclusive behind-the-scenes content
• Announce winners of any contests
• Invite feedback on the release

For additional help with your pre-save campaign, contact our marketing team at marketing@seemdistro.com.